3D Research is a Spin-Off Company of the University of Calabria. It has considerable experience in the field of CGI, Virtual and Augmented Reality applied to the Cultural Heritage. In particular, the company develops systems and technologies for 3D digitalization of Cultural Heritage both for terrestrial and underwater applications. The digital models, together with other cultural and creative contents (texts, audios, videos), can be used to enhance the visitors’ experience both in-situ (i.e. helping a diver during the exploration of an underwater archaeological site or a tourist during the visit to a museum) and ex-situ, to promote CH destinations and revitalize tourism attractions.